fitzrovia bike shop

Fitzrovia Bicycles is one of the few respected bike shops in London frequented by fixed gear riders in the know.

It is owned by three cyclists and is the epitome of an independent bike shop: small and packed with awesome bikes for serious cyclists.

fitzrovia fixed gear shop

“We are great believers that a bike shop should be a friendly place to go, and an active attempt is made to dispel the common stereotype that bike shops are intimidating and condescending…we’ll take the time to listen to your requirements and make sure you get exactly the right product or service for your needs.”

fitzrovia bikes website

Their new website has just gone live, be sure to check it out at and if you are in London pay them a visit at…

Fitzrovia Bicycles (map)
136 – 138 New Cavendish Street
020 7631 5060

Do you frequent Fitzrovia? What do you think? Share your experiences in the comments below to help other cyclists choose an indy rather than one of the useless bigger shops!