Here we go, a decent big name brand getting behind fixed gear riding rather than just cashing in on it (fuck Levi’s, H&M, blah, blah, blah). Dickies is a brand that has been a big part of skate and street culture for a long long time and I welcome their collab with Andy from Fixedgearlondon with open arms.
Check out the full press release and killer video…
Dickies Fixed Gear
Spring / Summer 2014 – 873 Work Pant
Designed by Andy Ellis
The fixed gear bicycle has been around since the beginning of cycling history. The need for getting more from a bicycle pushed the fixed gear into the shadows of a vast cycling industry. For over 100 years the fixed gear was pretty much forgotten about… until messengers started using fixed gear bikes, triggering It’s resurgence. In the last few years the fixed gear culture has given cycling a huge awakening.
A fixed gear bike is the purest and most perfect form of bicycle. Fixed gear has introduced a new younger audience to cycling, many of these new riders would not have ever gotten on 2 wheels if the fixed gear bike had not emerged from the shadows…
“As a skateboarder I have ridden in Dickies and now as a fixed gear rider I use Dickies everyday. The classic style and hard wearing fabrics make them perfect for standing up against the abuse of constant movement. Fixedgearlondon.com has been supported by Dickies over the last few years and we have worked on many successful projects together. The Dickies Fixed Gear collection is the natural evolution of our working relationship. DFG is Designed by a fixed gear lifer for fixed gear riders.”
Dickies make clothing that has stood the test of time and we do not need to rehash anything – The DFG collection is subtle in its branding and could be missed by the non-discerning eye. All of the features in the collection are completely useful, they reflect the perfect balance between form and function that is inherent in a fixed gear bike.”