I get quite a few e-mails from people wanting me to post their video/product/letter and most of them are crappy. I recently received one asking me if I wanted to review the most idiotic, pointless, un-reviewable product I think I have ever seen.
Most of these e-mails I just whack in the trash and get on with my day but every now and then I’ll get one that insults my intelligence, your intelligence and the intelligence of humans in general. This is a cycling blog read by cyclists, it has a strong leaning towards fixed gear bikes and the majority of you ride fixed. We are bright people, we know what’s good and what’s bad and we know when a brand is bullshitting…
[Note: the title and description of this video has now been changed, I’m not mad]
“Bristol Fixed Gear captures some of the toughest Flatland stunts ever pulled on a single speed bike.” What the hell does that even mean? I’m pretty sure this is all just a half arsed attempt at search engine optimisation targeting the keyword terms ‘fixed gear bristol’ and ‘fix gear’ (for all the clueless searchers looking for colourful fixie bikes). It’s all money, money, money and no love, love, love. I may be wrong but even if it isn’t then it’s disrespectful to fixed gear riders and it’s crap like this that makes us all look like clowns.
1. It’s ‘fixed gear’ not ‘fix gear’.
2. Colour co-ordinating your bike, t-shirt and hat is so so lame, even when it’s for a video.
3. That fucking bike isn’t even a fixed gear!
Do you take me for a fucking halfwitted simpleton or what?!? Do you think the readers of this blog are idiots?!? Just fuck off.