A while back Fred Perry invited me to a mystery event at their Seven Dials shop in London, of course I accepted and I whizzed up there on a train, choo choo!

On arrival I spotted the scooter that had recently been featured in this video. The event was to formally present Bradley with the sexy beast as congratulations for his many successes on his leg powered bike.

There were many mods and Fred Perry aficionados sipping wine and eating that tiny fancy food that comes on a tray, I felt a bit out of place but I could tell that everyone there knew I was the coolest dude around, I could feel their eyes looking at me and I assume the mumbling was along the lines of “what a dude”.

Anyway, here are a few photos from the day and you can view the current Fred Perry x Bradley Wiggins collection here.

Fred Perry Presents Bradley Wiggins with Scooter

Fred Perry Presents Bradley Wiggins with Scooter

Fred Perry Presents Bradley Wiggins with Scooter

Fred Perry Presents Bradley Wiggins with Scooter

Fred Perry Presents Bradley Wiggins with Scooter