Leader Bikes  Vans

This is terrible.

Really terrible.

Really really terrible.

1. Leader, traditionally awful.
2. Vans, it’s always sad to see a long established and well respected brand being dragged down.
3. The video, it’s fucking abysmal!

Who the hell OK’d this at Vans? I know they’ve lost their way a bit and ‘sold out’ in recent years but even though every douchebag is wearing them now I thought they still had a firm grip on their brand image!

This is what happens when two drunk brand managers meet at a tradeshow party, lame.